With most houses listed for sale, the seller lists a fixed price for the sale of the property based on a market analysis of similar area properties and a home buyer makes an offer based on that price. Now factor in “value-range pricing” (VRP) — a pricing strategy that has gained popularity. The question for sellers: Will it help you in selling your home faster?
First, some background. VRP, also know as variable-range pricing, apparently originated in Australia and has been around the U.S. for over 14 years. It seems to be especially popular in Southern California. This pricing strategy relies on a price range rather than a fixed-sales price. For instance, a home may have a range of $230,000-$250,000. This means that the seller will entertain offers within that price range, giving both a high and low price that may be acceptable.
Real estate agents I’ve spoken with using …






